Privacy Policy

This Privacy Policy ("Policy") explains how DB REDITIVE LLC ("Company", "we", "us", or "our") collects, uses, discloses, and safeguards your Personal Data when you visit our website at https://reditive.ru/en (the "Website") and use our Products (Equipment and Software).
This Policy is drafted in accordance with the Constitution of the Russian Federation, Federal Law No. 152-FZ "On Personal Data", the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable international data protection standards.
By accessing or using the Website, you agree to be bound by this Policy. If you do not agree to the terms of this Policy, please do not use the Website.

1. Definitions
To ensure clarity and consistency, the following terms are defined as follows:
  • Personal Data: Any information relating to an identified or identifiable natural person.
  • Processing: Any operation or set of operations performed on Personal Data, whether or not by automated means, including collection, recording, storage, use, transfer, or destruction.
  • Controller: DB REDITIVE LLC, the legal entity that determines the purposes and means of processing your Personal Data.
  • Data Subject / User: Any natural person who accesses the Website, uses our Products, or whose Personal Data is processed by us.
  • Products: The equipment and software provided by the Company.
  • Cookies: Small text files sent by a web server and stored on your device, which are used for authentication, storing preferences, and tracking website usage.

2. Legal Basis for Processing
In compliance with the GDPR, we only process your Personal Data where we have a valid legal basis. These include:
  • Consent: You have given clear, explicit consent for us to process your data for a specific purpose (e.g., marketing communications).
  • Contractual Necessity: Processing is necessary to perform a contract with you, or to take steps at your request prior to entering into a contract.
  • Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., website security, fraud prevention, network management), provided that your fundamental rights and freedoms do not override these interests.
  • Legal Obligation: Processing is necessary for us to comply with applicable laws and regulatory requirements.

3. Data We Collect
We collect only the Personal Data that is adequate, relevant, and limited to what is necessary. Depending on your interaction with us, this may include:
  • Identity and Contact Data: Full name, email address, phone number, and postal address.
  • Technical Data: IP address, browser type and version, time zone setting, operating system, and device identifiers.
  • Usage Data: Information about how you navigate and use our Website and Products.
  • Voluntary Data: Any additional information you choose to provide to us, such as through contact forms or support requests.

4. How We Use Your Data
We use your Personal Data for the following specific purposes:
  • To ensure the proper functionality, security, and optimization of the Website.
  • To provide access to our Products and deliver requested services.
  • To communicate with you, including responding to your inquiries and providing customer support.
  • To prevent, detect, and investigate fraud and security incidents.
  • For marketing and promotional purposes, but only with your explicit consent or where expressly permitted by law.
  • To comply with applicable legal, tax, and regulatory obligations.

5. Cookies and Tracking Technologies
We use Cookies and similar tracking technologies (such as web beacons, pixels, and analytical trackers) to collect Technical and Usage Data. These technologies help us authenticate users, store your preferences, and analyze website traffic to improve user experience.
  • Managing Cookies: You can control, restrict, or disable Cookies through your web browser settings. Please note that disabling certain cookies may limit your ability to use specific features of the Website.

6. Disclosure and Sharing of Personal Data
We do not sell your Personal Data. We only disclose your data to third parties in the following limited circumstances:
  • Service Providers: Trusted third-party vendors who perform services on our behalf (e.g., hosting, analytics, payment processing), bound by strict data processing and confidentiality agreements.
  • Legal and Regulatory Authorities: When required by law, subpoena, court order, or to protect the rights, property, or safety of the Company, our users, or the public.
  • Business Transfers: In connection with a merger, acquisition, restructuring, or sale of company assets, subject to strict confidentiality obligations.

7. International Data Transfers
As our operations are based in the Russian Federation, your Personal Data may be transferred to, stored, and processed in countries outside of the European Economic Area (EEA), the UK, or other jurisdictions. We ensure that all international transfers are subject to appropriate legal safeguards, such as Standard Contractual Clauses (SCCs) or your explicit consent, ensuring your data remains protected in compliance with applicable data protection laws.

8. Data Retention
We retain your Personal Data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.
  • Deletion: When data is no longer required, we securely delete or anonymize it.
  • Withdrawal of Consent: You may withdraw your consent to data processing at any time. Upon withdrawal, we will delete your data unless we are legally required to retain it for a specific period.

9. Data Security and Breach Notification
We implement robust technical and organizational measures to protect your Personal Data against unauthorized access, alteration, disclosure, or destruction. These measures include HTTPS/TLS encryption, strict access controls, and regular security assessments.
  • Breach Notification: In the event of a Personal Data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours and, where required by law, notify you without undue delay.
  • Note: Email communication is not always fully secure. Please avoid sending sensitive or highly confidential Personal Data to us via unencrypted email.

10. Your Data Protection Rights
Depending on your jurisdiction, you have specific rights regarding your Personal Data. Under the GDPR and CCPA/CPRA, these include:
  • Right of Access: To request a copy of the Personal Data we hold about you.
  • Right to Rectification: To request correction of inaccurate or incomplete data.
  • Right to Erasure (Right to be Forgotten): To request the deletion of your data, subject to legal exceptions.
  • Right to Restrict Processing: To request that we limit the processing of your data in specific scenarios.
  • Right to Data Portability: To request the transfer of your data to another controller or directly to you.
  • Right to Object: To object to processing based on legitimate interests or for direct marketing purposes.
  • CCPA Specific Rights (California Residents): The right to know what data is collected, the right to delete, the right to opt-out of the "sale" or "sharing" of data (we do not sell data), and the right to non-discrimination for exercising your rights.
How to Exercise Your Rights: To submit a request, please contact us using the details in Section 12. We will verify your identity and respond within 30 days (this period may be extended to two months for complex requests under the GDPR).

11. Children's Privacy
Our Website and Products are not directed to individuals under the age of 16 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect Personal Data from children. If we become aware that we have collected data from a child without verified parental consent, we will take immediate steps to delete it.

12. Third-Party Links
The Website may contain links to third-party websites. This Policy applies solely to our Website. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly encourage you to review the privacy policies of those third parties.

13. Changes to This Policy
We reserve the right to update this Policy at our sole discretion to reflect changes in legal, regulatory, or operational requirements. We will notify you of any material changes by posting the updated Policy on this page and updating the "Last Updated" date. Your continued use of the Website constitutes your acceptance of the revised Policy.

14. Contact Information
If you have any questions, concerns, or requests regarding this Policy or your Personal Data, please contact our Data Protection team:
DB REDITIVE LLCAddress: 54 Stakhanovskaya St., building "P", office 403, Perm, 614066, Russian Federation Email: in@reditive.ru Phone: +7 800 600 1 678 Website: https://reditive.ru/en